Facebook Ads

When purchasing Facebook advertising services through Maxim Media your company gets free account set-up, full-service Facebook marketing which includes but is not limited to, landing page creation, extensive tracking, weekly reporting and the creation of advertising copy that will only compel your customers buy.  

We provide Facebook marketing services to companies on the Gold Coast, in Sydney, Melbourne, Adelaide, Brisbane, Canberra and to businesses in other small Australian cities like Newcastle, Cairns, Geelong, Wollongong and Hobart. 

In today’s digital world, building awareness for your business on a global scale is as simple as a click of a button.

However, Facebook offers you a robust system to advertise your business to millions of people to advertise. The platform makes advertising your business to your ideal customers a simple process that can be accessed all from your mobile device.

Needless to say, Facebook is a complete social media advertising solution – no matter your business’s vertical or size. It is effective and easy to use regardless of your business goals – build awareness, engage your customers, build a community, or convert customers for your product or service.

With Facebook, you have a pool of more than 2 million potential customers for your business in any given month.

Why is Facebook advertising important?

Facebook advertising is effective. Statistics show that the platform boasts about 2.7 million monthly active users. Coupled with the fact that 59% of the world’s population knows about Facebook and an average Facebook user spends more than 34 minutes each day on the social platform, advertising your business on the platform is a no-brainer.

For any business owner, Facebook represents a vital marketing tool to build awareness for their services.

Here’s are the main reasons why Facebook ads are crucial in your marketing strategy

Although we’ve already touched on the top general reasons you should use Facebook advertising for your business, we’ll like to get into more details so that you get an idea of what’s really possible with Facebook advertising.

Audience

According to marketing statistics, Facebook users represent the largest number of social media users. With over 2 million monthly active users, there’s no doubt you’ll find your ideal customer on the platform.

Attention

As we mentioned, the average Facebook user spends more than 34 minutes on the platform each day. As a business owner, this represents a huge opportunity to get your message across to your customers and prospects.

Advanced targeting options

 Facebook offers more than a pool of business prospects or a medium to engage with your customers. Over the years, the platform has refined its advertising services to reach exact audiences. Advertisers can use advanced targeting and advertising objectives to that meet their advertising needs and goals. Business owners have a chance to target their ideal customers based on specific demographics such as age, gender, income, education, location, etc.

Analytics and metrics

 Insights, analytics, and metrics help you improve the effectiveness of your ads. And Facebook provides copious information within its business platform for business owners. The platform also provides archives of the best-performing ads to help you create more successful ad campaigns.

Scalability

With Facebook owning other social media outlets – Instagram, WhatsApp, messager, you gain mass messaging. Your ads can reach audiences across the Facebook media network, including audiences who aren’t on Facebook.

Tools and ease of use

The major benefit of advertising on Facebook is that anyone can do it – as long as they have a Facebook business manager account. Facebook provides useful tools and tutorials to advertisers to set up ad campaigns in no time. More than this, advertisers have access to user-friendly creative tools for creating effective ad campaigns.

Facebook advertising offers more advanced advertising solutions and options for winning customers to your business.

Although Facebook offers a user-friendly dashboard to advertisers, it can be difficult to get used to as a beginner. If you are a new business owner -who doesn’t have a lot of capital to burn on Facebook ads- you might be wondering how you can use Facebook advertising to your advantage.

The straight-forward answer is to hire Facebook advertising experts or a Facebook advertising agency to help maximize your advertising potential.

What is a Facebook advertising agency?

A Facebook advertising agency helps businesses reach their business goals by creating, analyzing, and optimizing Facebook ad campaigns.

Since different businesses have different goals – increase brand awareness, boost lead generation, and boost conversion rates, they need to implement different proven advertising strategies to reach their goals.

An agency boasts the experience needed to run Facebook ad campaigns such as setting up Facebook pixels, crafting the best copy for the selected goal, working with creatives, targeting the ideal audience, optimizing ad campaigns, and other technical specialities – without having to burn the advertising budget.

If you’re a business owner who’s trying to stay as lean as possible, you’re probably wondering if hiring an agency like Maxim Media on your budget makes business sense.

Here’s why you should consider hiring a Facebook advertising agency.

Why do you need to hire a Facebook advertising agency?

By now you understand why Facebook is important, and it can help you reach your business goals.

Although anyone with a Facebook account has access to Facebook advertising, it takes time and experience to master advertising on Facebook.

This is why Facebook advertising agencies are crucial. Not only do they save you valuable time in learning how to use Facebook, but they also save you from losing a huge chunk of your advertising budget.

Furthermore, advertising agencies possess the technical know-how for using Facebook advertising effectively to meet business goals.

Here are technical processes our Facebook advertising agency implements to effectively use Facebook advertising to grow your business.

Facebook ad development

Facebook ad development involves creating the material for advertising to your audience.

The creation process includes:

• Creating visual or graphic materials: videos, photos, charts, or infographics.
• Crafting ad copy: Headlines, photo, and video descriptions, sales copy.

This step in the advertising process is about creating the best materials that resonate with your target audience and helps you achieve your business goals – create awareness, engage with your customers, drive conversion.

Nailing this step is crucial to the effectiveness of your ads. consider hiring Facebook advertising agencies that have broad expertise in creating creative and compelling visuals and copy. Inquiry the company’s portfolio and body of work for visuals that resonates with your business and its customers.

Facebook ad discovery

Facebook ad discovery is the first step in your Facebook ads process. This is a crucial step that involves discovering your business goals and needs. It is where the ad agency discovers everything about your business – your customers(ideal and target), your personality and message, and your business’s unique selling proposition.

Ad discovery helps agencies craft tailor-made ads for your audience. By understanding your business and who your ideal customers are, agencies will design compelling ad campaigns to get met your business goals.

Facebook ad reporting

One of the main functions of Facebook ad agencies is reporting on the campaigns created. They do this by compiling the results and analyzing impressions, clicks, and conversions through the insights provided by Facebook’s ad manager.

As a business owner, having accurate reports helps to understand how to further align your product to your customers’ needs.

When considering hiring a Facebook advertising agency, make sure you hire a company that prioritizes communication. Advertising works when you can accurately articulate your business’s message to customers. Having constant feedback in form of ad reports is crucial to not only your advertising success but also your business’s success.

Facebook optimization

This is where the best Facebook advertising companies earn their money. After Facebook ads are created and launched, it is important to monitor and optimize these ads for maximum success.

Facebook ad optimization involves monitoring, split A/B testing ads, and iterating ads for maximum effect.

The best Facebook advertising agencies understand that ad optimization is the most important part of their work. This is why they employ the best personnel, methods, and processes for optimizing ad campaigns.

This step is important to your advertising process as it helps to find you magnify top-performing ad campaigns and help reduce cost by eliminating underperforming ads.

Facebook ad monitoring

Top Facebook advertising agencies have the technical know-how to monitor and analyze Facebook ad campaigns. Monitoring ad campaign performance is a crucial step to optimizing and improving ad campaigns for maximum effect.

Facebook ad monitoring includes understanding the data obtained from published ad campaigns and taking action to optimize the results.

The best part of advertising with Facebook is that advertisers have access to extensive insights and reports on ad campaigns displayed on Facebook ad manager. Facebook does a fantastic job of compiling accurate data from each campaign run on their advertising network.

There’s a lot of work that goes into launching effective Facebook ad campaigns – compelling ad creation, ad launching and monitoring, ad optimization. Facebook advertising agencies exist to simplify the process of Facebook advertising of you while you get the reports and focus on your business’s product.

Although you’ll need to shell out some cash to hire a top agency for your Facebook advertising, your business’s success might well depend on the effectiveness of your ad campaigns.

How much does it cost to advertise on Facebook?

At this point, you are probably wondering how much it cost to advertise your business on Facebook.

We’re not going to give you the same answers lots of other companies give – it depends. We’ll give you the cold hard facts so you can make a more calculated business decision.

Here’s the breakdown.

Whatever your business goals, it’s important to have options – since you’ll have to spend some money. This helps you to make the best decisions on what works best for your business and budget. And Facebook provides some options regarding how much you can spend.

The good thing with Facebook advertising is that you have to spend more than you have to spend. For example, if you budget $7 a day, you’ll only spend $7 a day for your ad – until you adjust your budget.

However, this isn’t as straightforward as it sounds. There are some technical factors to consider to make this work for you.

Here’s what we mean.

Facebook advertising can deliver incredible results for your business when you optimize your ads to match your budget with your business goals.

How much does Facebook advertising cost?

As we mentioned, there no fixed sums, however, there are baselines;

According to information released by Hootsuite, CPC(cost per click) Facebook advertising costs $0.27 per click on average, CPM(cost per thousand impressions) Facebook advertising costs $7.19 CPM.

But this doesn’t tell the full story because there are factors that influence the cost of Facebook ads

Facebook calculates the true cost of your ads by considering these factors:

Industry

 Your industry plays a huge role in influencing the cost of your ads. According to research carried out by social marketing advertisers, industries such as finance and insurance typically outspend other industries on Facebook ads.

Your industry determines who you target and how many people you target. The competition also plays a huge role in deciding how much you pay for your ads as the more advertisers vying for Facebook ads can send the cost of ads through the roof.

 Audience

 Apart from your industry, the audience and their location you are targeting play a huge role in your Facebook ads cost – since customers in different parts of the world command varying spending power. And also due to the competition to win customers with high spending habits or capability.

Facebook ads include several targeting attributes which help you tailor your ads to reach a specific audience and help lower your advertising cost.

Ad quality and relevance

More than target location, the quality and relevance of your ad matter in determining how much your ads cost.

Facebook charges you less for your ads if more people click your ads. This means people are interested in your ads. And consequently displays your ads to more of your specific target audience.

Furthermore, the more relevant your ads the lower your ad cost.

For example, you provide dental service and are looking to fill up your appointment pipeline. By creating ads that specifically target people looking to solve dental problems, (instead of people with health problems) you’ll most likely pay less for your Facebook ads.

 Ad objective

 As we’ve discussed, before launching an ad, it’s important to define your objectives – what you want to gain from running the ad campaign.

Apart from helping you save money by reducing the cost of your Facebook ads, you also create more effective ads to achieve your business goals.

Facebook allows you to define your ad’s objectives based on the key performance metrics you are vying for and also the outcome you want to achieve with your campaign.

Your objectives determine where and who Facebook shows your ads to. This ties neatly with the estimated action rates.

Estimated action rates 

The likelihood of a person taking action upon seeing your ad is the estimated action rate. Having said that, it’s crucial to create ads that target your specific audience.

Facebook calculates the estimated action rate of your target audience -your ad performance in conversions and relevance- before deciding whether to show your ads or not.

If the likelihood of a user taking action after seeing your ad is low, your ad’s cost will be higher than normal.

Ad Bidding

 An important factor that determines the cost of Facebook ads.

Let’s get one thing out of the way – with Facebook’s ad auction, the advertising spot goes to the ad that offers the most value, instead of the highest bidder.

The reason is that Facebook wants its users to see ads that are relevant to them. And also, Facebook tries to help advertisers get results for people in their target audience.

What does this mean for your ads?

When bidding for ad space on Facebook, you are up against other advertisers all over the world vying for the same placement.

There are two ways to set your bid amount:

• Automatic: Facebook determines the amount to set in other to maximize the effectiveness of your ad campaign.
• Manual: You enter a bid you are willing to spend on your ad campaign.

Whether Facebook determines how much to bid on ads or you set your bidding amount, it is crucial to create ads that have a high estimated action rate and relevance. Simply put, create ads that are interesting to your target audience to get the most out of your ads.

How much do Facebook advertising agencies charge

All Facebook agencies charge a management fee.

However, different Facebook advertising agencies charge differently depending on their business models.

Most agencies consider 2 things;

• your ad budget
• the work hours in managing your ads

With that said, there are no fixed fees for Facebook advertising services. Some agencies may can a monthly retainer fee and others charge based on the percentage media buys or a percentage of the profit generated on your ads.

Facebook advertising levels the playing field for businesses both small and large. However, consider working with an agency that provides regular reports and also communicates its operations with you to help you maximize your business goals and you reach your business goals.