Everything You Need To Know About Digital Marketing

the ultimate digital marketing guide custom graphic

You’re about to make digital marketing mistakes that could cost you tens of thousands of dollars.

But don’t worry, we have the inside scoop on how to avoid them in your digital marketing strategy.

That’s why we created this Ultimate Guide To Digital Marketing for small businesses – so you can learn what it takes to succeed online and get ahead in your industry. 

When you hire an agency like ours, they’ll be able to help with everything from web design and development, digital media channels, content distribution, and digital advertising campaigns.  

We’ve got a team of experts who know all the ins and outs of digital marketing strategies for today’s small business owners.

Why is Digital Marketing Important?

lady digital marketer wearing glasses in an office smiling at her laptop computer

 

Digital marketing is important for any business as digital media has become the most popular way for people to communicate.

Digital marketing helps businesses reach more customers than you would be able to with traditional marketing methods, especially considering the budget and costs involved for advertising mediums like TV, Radio & Billboards. 

Digital marketing helps businesses reach more customers and digital media marketing provides an interactive way to market brand awareness to a larger audience.

Digital marketing also gives you the opportunity to explore and analyze your campaign with ease. When investing time, money, and effort into a project or plan – it’s important that it pays off in some form. 

With online tracking tools like Google Analytics, Facebook Business Manager, and Google’s Search Console  we are able to see data on our campaigns’ in real time and measure the progress of the aforementioned campaigns from start-to-finish which makes adapting easier for us when needed!

What Does A Digital Marketing Agency Do?

seven members of a marketing team in an office in front of a laptop discussing marketing strategy

A digital marketing agency reaches your prospective and active customers online through channels like websites, blogs, email, and social media. 

They do this to interact with your clients in a variety of ways for the best possible business outcome. Ultimately with the aim that this interaction will generate leads and sales. 

In today’s digital world, digital marketing agencies are needed to help digital marketers get their businesses off the ground and running. A digital marketer needs an agency that understands digital marketing as well as knows how to effectively reach a client’s target audience. 

Here’s a list of the services a standard digital marketing agency will provide to its clients.

  • Setting up your Facebook ads
  • Running social media accounts for businesses. This includes Twitter, Facebook, Instagram, and more!
  • Help with SEO (Search Engine Optimization).  This includes digital marketing services that will help you rank higher in search engines for various keywords, categories, and phrases.
  • Digital marketing experts can help with digital graphic creation as well as videos to enhance marketing creatives and your business’ presence online.
  • Setting up marketing automation & email marketing campaigns
  • Creating targeted dynamic landing pages for your business website

What Are The Benefits Of Hiring A Digital Marketing Agency?

In the wake of a pandemic, keeping your business afloat and relevant is going to come down to how digital you are.

The key will be investing in building an online presence before anyone else can snatch it up from under you. 

That means figuring out what works best for your company: either launching a website or utilizing social media ads, newsletters sent through email campaigns – all these options work not only because they keep people coming back but also serve as brand awareness tools that create buzz about who you are over time!

But if this sounds like too much for one person alone (or even two), why not hire someone with experience? Here are the specific reasons why your business needs to hire a digital marketing agency, instead of doing it in house. 

We’ve already spent the money on trial and error

A marketing agency has already done the research on which channels/platforms have been working best so they’ll take the quickest route to success for your business. 

An all-in-house team is inherently limited in the experiences that they have. This can lead to a lack of creativity, and knowledge about certain industries. Digital marketing agencies are immune from this complication due to their diverse client base. 

We proud ourselves on staff accreditation

They also meet continuing professional development requirements – for example, at Maxim Media we require all of our staff to have completed accredited courses through HubSpot’s Academy. We provide our staff with regular intermittent training to stay on-top of all the latest and greatest digital marketing trends. 

Focus your efforts on what you do best

Your strengths are the things that make you stand out from other businesses. Unless you are a digital marketing agency, then focusing on improving how your business operates and giving customers the best service possible will help to increase sales in any industry.

You’ve been in the industry for a while, but not digital marketing. And if you think it’s just as easy to learn on your own time, consider this: To become good at something requires trying new things and applying what we learned over and over again. Do you have enough drive or speed to get through any theory lessons?

What about all the advanced tools available out there right now that are making waves with marketers everywhere? To learn how to use such software for your business’s marketing benefit is extremely time-consuming. That’s why hiring an agency is great – they already know how best to help someone who has no idea or experience in the field.

Best of all, you will never need to worry about driving leads yourself. Once you hire a good digital marketing company to manage your online presence, those leads will cascade into your business.

How Is Digital Marketing Success Measured?

graphic mock up of the acronym KPI

To measure digital marketing success, you need to be measuring specific key performance indicators and online marketing metrics. 

This can include the number of leads generated from digital marketing efforts, including social media and online advertising campaigns.

This could be through digital media channels, content distribution, or email marketing.

Marketing KPIs can be used to compare digital marketing efforts with one another. There are digital marketing KPIs for measuring digital media channels, content distribution, and digital communications that are specific to digital marketing agencies.

KPIs for digital media channels might measure the number of views, shares, or likes a post receives on Facebook, Twitter, or YouTube.

Content distribution KPIs might measure how many people were reached in an email campaign, newsletter campaign, or blog post.

Marketing KPIs for digital advertising campaigns include the number of impressions on banners and the cost per click, the overall organic reach of a particular post, or the amount of organic search traffic a webpage may receive over time.

It is important to consider digital marketing as a large funnel that has many smaller channels and begins with generating traffic. This could be through digital media channels, content distribution, or email marketing.

A digital agency should also have an understanding of the demographic of their target customers in order to craft digital communications that are relevant to their customer base.

Can’t I just learn digital marketing myself?

person sitting in front of macbook completing an e-learning module

It’s very possible, it just takes time. However, the digital marketing world is constantly evolving and it can be hard to keep up with all the latest changes, and trends.

Expensive courses and tertiary education can be a necessity when trying to learn aspects of digital marketing to a level where you’ll be able to see a specific return on investment.

The amount of time it would take for you to learn the craft, test the methodology and implement fixes would mean your business would need to be put on the proverbial back burner for some time. You’d need to invest in what can be expensive digital marketing courses and let’s be completely honest, learning it yourself would be an inconvenience.

How much does digital marketing cost?

a man holding a megaphone with the words 'how much does it cost'

How much does digital marketing cost? As you’d expect, the answer is “it depends.” 

The amount of money needed to carry out your campaign will vary depending on a multitude of factors.

There are many different variables that affect how much it costs to start up a new digital marketing campaign. Factors like: What kind of company or organization am I working with?, How big is their budget?

How long should our goals be set (i.e., one month vs three months)? These questions can have an impact on not only the time frame but also the scope in which we want to work within each campaign.

Maxim Media ensures we can do anything from providing an extensive range of SEM packages or helping get more shares on those catchy branded tweets or Facebook posts – we’re here to skyrocket your success rate through our expertise and experience as longtime professionals who know what it takes to succeed!

We do this by:

  • Creating your bespoke digital marketing strategy
  • Researching your ideal customer avatar
  • Creating an extensive email marketing automation funnel
  • Extensive content marketing
  • Monitoring your online performance
  • Conversion rate optimization of your landing pages

So, how much?

Our Digital Marketing prices start at $800 per month inclusive of GST and can be customized to meet any sized budget.

Our team of experts will tailor your project plan based on the desired scope, current stage you’re in, location of the business (or type) as well as other factors like competition research or social media analytics.

Satisfy all your online marketing needs with our affordable packages which range from a monthly cost starting at just $800 – going up to an ultimate package that includes everything for only $1800 inclusive of GST.

This is not inclusive of the extra services we provide which include services like SEM, SEO, Google Ads, and Facebook ads. We also work on content creation for social media marketing.

Cost of Google Ads management

We want to  make sure you get the most out of your Google advertising campaigns by monitoring competitors, cancelling fraudulent clicks, optimizing ad costs, driving relevant traffic, and creating and tweaking landing pages to maximize conversion rates. We do this by:

  • Optimizing your ad’s quality score
  • Creating your PPC marketing strategy
  • CRO (conversion rate optimization)
  • A/B testing both marketing copy and landing pages
  • Tracking and understanding ad performance
  • Keyword research

Exclusive of any one-time setup costs, our pricing ranges from $500-$2400 monthly inclusive of GST and we can help you determine an appropriate budget for maximizing ad click spend per month based on your campaign goals.

Do note that like most digital marketing or PPC campaigns, the cost of your ads management is not inclusive of your ad spend, so your business will need to budget accordingly.

The cost of your Google ads management will also depend on the following

  • The number campaigns
  • The number of ads that require optimization
  • The number of landing pages that require creating
  • If you need us to contact the leads for you
  • The type of ads creatives used

Cost of Facebook Ads management

Facebook is the world’s largest social media platform with over 2 billion users. We offer a range of Facebook ad formats and targeting types that focus on driving cold, warm, and hot audience traffic which is designed to drive sales and leads. This is achieved by:

  • Driving new people through your ads who are not yet your customers or prospects 
  • Increasing engagement from existing customers while continuing bids for potential clients
  • Providing in-depth regular ad reporting
  • Split testing landing pages and ad creatives
  • Utilising the Facebook Pixel to follow up with your leads until they buy

So, how much does it cost? Our Facebook ads management services range from $800-$1400 per month inclusive of GST.

The cost of running a campaign will vary depending on your monthly budget and the amount of content that is required to run it. The more ads you need, for example, the higher the price tag associated with this service.

The cost varies according to how much effort one needs in order to design or automate this marketing strategy as well as what type of audience they are trying to reach, the tracking of the Facebook Pixel, and the extensiveness of audience targeting.

Search Engine Optimization (SEO) costs

Maxim Media will help your website rise to the top of Google’s search engine by using a variety of methods and techniques. 

Maximizing authority, brand awareness and, increasing landing page position in the search engine result pages, and driving relevant traffic are just some ways that our SEO services can benefit you!

How much does it cost you may ask?

Unlike other forms of marketing, SEO has considerable deliverables that make it difficult to provide an exact cost without completing a professional audit of the website.

It really depends on where your site is at in terms of its existing authority, age, and current content.

Some clients may not require too much work, they already have existing optimization in place, and may really just need a professional touch-up.

Other sites on the other end of the spectrum may require extensive link building, PR campaigns, technical optimization, and a full website rebuild. This means that we will essentially complete the optimization of their site from scratch.

If we need to really build out the overall authority of a website in a competitive e-commerce space or national-based services market, then our prices can start anywhere from $2000 per month and exceed well into the $10,000 per month range.

If a site already has existing rankings and authority, or you just require simple local SEO then our price starts at $900 inclusive of GST and can go up to $5,000.

Your SEO service from a professional provider like Maxim Media will usually include the following.

  • Link building through targeted outreach and PR campaigns
  • Page load speed fixes
  • Conversion rate optimization
  • User experience optimization
  • Building out relevant landing pages
  • Copywriting
  • Technical optimization like the implementation of schema and fixing unnecessary redirects
  • Removing technical bloat from your website code
  • Full website redesign and development
  • Extensive technical content writing

As you can see this list is quite exhaustive and doesn’t include everything that’s necessary to get your website ranking in the top 3 positions of the search engine result pages.

A word of note is that it can be extremely risky to hire cheap SEOs, they can leave your website susceptible to algorithmic penalties when Google’s best practice guidelines are not followed. Algorithmic penalties can take upwards of 12-18 months to remove and in some cases it’s actually best to build out a totally brand new website on a brand new domain.

Good SEO can take time and unfortunately as a service provider is not cheap to provide.

Get Started With Digital Marketing Today!

a digital mark up of a man holding a pen with words lets get started being written above him

When purchasing digital marketing services, you’ll need to find 3 separate quotes and it’s also a great idea to vet companies by their Google My Business page and other review sites like TrustPilot.

Ask for testimonials, case studies, and other proof of service to make sure you’re not losing your marketing spend on a company that doesn’t have your business’s growth at the forefront of their service provision.

Maxim Media provides unrivaled digital marketing services to businesses throughout Australia.

We’ve been able to drastically increase top and bottom-line revenue with our expert digital marketing techniques.

In 2021, a well-rounded digital marketing-based strategy will be crucial. Search efforts are key to siphoning off the traffic with the highest purchasing intent. Social channels like Instagram, Facebook, and LinkedIn will allow you to build targeted audiences for high-quality sales prospects and a holistic marketing strategy will allow your business to achieve its sales, brand awareness, and market share goals more effectively.

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