Frequently Asked Questions
For a start, you should do keyword research to understand what prospects are looking for and then use targeted keywords to generate high-quality content. Next, optimise your website for different devices, do on-page SEO to improve search engine visibility, and run PPC campaigns. We also recommend that you actively social media networks to pull in traffic and create engaging and shareable blog posts for your site.
Specifically, we use Google Analytics to track, measure, and analyse results from both PPC and SEO campaigns. We pay close attention to website as well as conversion metrics. For each PPC campaign, we’ll provide a clear and concise bi-weekly or monthly report on how your paid search is performing against key metrics.
The time it takes to see results depend on what products/services you’re trying to promote as well as your preferred digital marketing strategy. With PPC, you will be able to see immediate results once the ads are created and published. SEO results take a little bit longer about 4-6 months to eventuate.